There's a huge amount of money to be made with rank and rent SEO websites and the local lead generation business model!
Consider it in this manner: if the important thing phrase “water damage restoration Los Angeles” features a CPC (cost per click) of $100, imagine what those business owners will be willing to pay per qualified lead…
Don't concern yourself with not being a local SEO expert, this informative article will go over how to begin your own pay per call marketing business by picking the proper niche, ranking a niche site, and selling leads or renting the web site to local businesses.
Advantages of Lead Generation Over Client SEO
Your relationship with your clients when doing lead generation is very different from the typical client SEO relationship. Some of the best parts about it is that you have full control within the assets (the website and other online marketing material), and you have more freedom to really make the creative decisions!
When I first started out in my freelance digital marketing career, I was mainly centered on serving clients. This is okay initially, but it got tiring fast!
Between getting all of their login credentials, which 9 times out of 10 they did not have, sending estimates, to proving that my stuff is working, and being forced to make less than optimal marketing and SEO decisions as the client preferred it, I was fed up.
So I looked for a much better solution, and learned about how exactly to start a local lead generation business. The change in the SEO-client relationship, along with the opportunity to earn a passive income, will be the main reasons I generally prefer any type of affiliate style local SEO within the more traditional client work.
What is Rank and Rent?
A marketer will build an internet site and put effort into having it produce a strong ranking for a specific keyword. Typically, this is simply not organic but locality-based. Meaning it's focused on your own city or specific location. As time passes, they cultivate this site to rank for phrases in the relevant industry. The higher the website ranks, the more lead generation the website can produce. This gives analytic data that the marketer uses to get hold of local companies because same industry to rent the website; thus effectively charging for lead generation.
How Does it Work?
Well, it's not that unique of sites like Yelp, Home Advisor, Zillow. These companies spend money on large amounts of SEO efforts and charge you per lead you obtain from it. This Rank and Rent website is no different. You're spending money on the leads generated out of this site. You may pay an amount per lead or you may pay an appartment rate monthly for the site. That you don't own the web site or domain, the marketer you're renting from does. You're simply paying them to be the person receiving most of the inquiries this technique generates.
This doesn't replace your existing site and SEO efforts. Consider it as having two different efforts pulling in leads. Yes, in ways you're competing with yourself but the website had been doing that. At the very least in this manner, you get to double down on incoming leads.
Did You Get All of That?
I know local affiliate marketing can seem difficult initially, but I tried to break it down into small steps so that you would manage to get everything you'd need to start a pay per call local lead generation business. If you are looking to complete it though a pay per lead affiliate network, or find you own clients/partners, I would recommend giving this a try.
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